NeuroAlchemy
Google Ads
Recommendations Engine
Core Data
Recommendation - Time Series Analysis
Compare Performance
Report - All Campaigns
Campaign Time Series
Report - All Ad Groups
Ad Group Time Series
Segments
Placement
Audience - Separately
Audience - Overall
Location
Leads
Auction Insights
Change Events
Ad Data
Ad Performance
Asset Group Performance
Ad Asset Performance
Ad Assets Recommmendation
Video Assets
URL Analysis + Ad Generation
Keywords
Keyword Comprehensive Analysis
New Keyword Generation
Account Level - Overall List
Account Level - Cannibalization
Time Series
Products
Overall Analysis
MPN Fix Recommendation
Individual Products
Product Search Term Analysis
Product Time Series
GAds Query
Database Check
Merlin Overall
Facebook Ads
Report - All Campaigns
Report - All Adsets
Bidding Strategy
Audience
Hourly
Ads Analysis
GA Data
Aggregated
Time Series
API Details
Fetch Google Data
Fetch FB Data
Portal Usage Guidelines
Daily
Recommendation Page
Campaign
Under- or over- spending
Major spike in CPC or CTA
Ad Group
Major spike in CPC or CTA
Keyword
Major spike in CPC or CTA
Search Term
New search terms not seen earlier (quick relevance check)
Placement
Several categories in "overall_verdict" column
Weekly and Monthly
Recommendation Page
Same checks as the daily list above
Campaign Report
Bleeding Budget
L/R Verdict = Very expensive
Budget change recommendation
Keyword Comprehensive Page
Good search terms which could be added to keyword list
Poor search terms which could be added to negative list
Poor keywords which could be removed
Whale search terms to weed out any budget drainers
Audience Page
Which audiences are doing well or poorly?
Location
Rating for each location
Area of Interest vs Location of Presence
Performance of Positive vs None setting
Ad Metrics
Ad metrics analysis for whole account or particular campaign or ad group
Account Setup and Periodic Review
Ad Assets Gen AI Analysis
Get detailed review of your Ad assets
New Keyword Generation
: Get new keywords based on NLP, AI and Google API data
Keyword Cannibalization
Search Term Cluster Analysis
Ad Groups
: Analyse each Ad Group
Segments
: Analyse each segment
Auction Insights
: Analyse your auction insights data downloaded from Google Ads portal
Leads
: Analyse your Leads data from CRM
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